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Cosmetic dentistry
Whitening, aesthetic planning and smile-focused treatment for patients looking to improve appearance.
Explore smile goals →Rivonia · Sandton · Dr Farhana HassimTurn online attention
Turn online attention
into real patients.
A high-conversion dental experience built around what people are actually searching for: brighter smiles, veneers, restorative confidence, family care and fast access when something hurts.
BDS (Wits)Dr Farhana Hassim
Private practice since 2008Patient-centred care
Most medical aidsPractice states broad acceptance
Smile architecturecolour · shape · function
Lead journeygoal → treatment → consult
Rivoniaprivate family dentistry
FH // SMILE ARCHITECTUREinteractive visual
Cosmetic smileCurrent pathway
CosmeticCare direction
Consult-ledPlanning rhythm
I’m here because…
Conversion-first structure
Improve colour & shape
Whitening and cosmetic planning for a brighter, more confident smile.
This demo makes the next step obvious instead of forcing every visitor through the same generic page. Each major search intent gets its own path, its own explanation and a direct consultation CTA.
V
Veneers
A dedicated landing page for one of the practice’s highest-intent cosmetic searches — with clear education and a consultation path.
Explore veneers →◎
Crowns & implant crowns
Restorative options for damaged or missing teeth, presented around function, confidence and longevity.
Restorative care →♥
Family dentistry
Hygiene, general and paediatric care, root canal therapy, extractions, mouthguards and ongoing oral health.
Family care →Custom lead tool
Smile Path Finder.
Visitors rarely know the exact dental term they need. So the website starts with their goal, not your service list. That reduces friction and creates a much cleaner lead journey.
Selected pathway
Improve colour & shape
Whitening and cosmetic planning for a brighter, more confident smile.
CosmeticTreatment family
Consult-ledPlanning
RivoniaPractice location
Meet your dentist
Dr Farhana Hassim
Dr Hassim graduated from Wits University in 2008 and has worked in private practice since completing community service. FH Dental’s current website describes her approach as relationship-led, patient-focused and committed to quality dental care.
★★★★★
“The dentist was so gentle and patient. She explained every stage and process.”
— Sipamandla Mzobotshi★★★★★
“Amazing service, will visit again. Located in a good area with safe parking facilities.”
— Ilyaas HoosenLead-generation upgrade
Reviews now sit close to conversion CTAs, so reassurance happens at the exact point a new patient is deciding whether to enquire.
Ready when they are
One clear next step on every page.
Call immediately, send a qualified enquiry, or choose the treatment path first. No dead ends.